Twitter – @DigitalVinGill

👀Brandwatch (1 min): Ten of the most creative brand monolith memes

Since a 12-foot tall metal monolith mysteriously appeared and in the Utah desert in November (and Romania and the Isle of Wight), brands have been quick to jump on the trend and create their own monolith-memes.

👀Brandwatch (1 min): IKEA’s latest furniture collection is made out of gingerbread

IKEA Canada has found a way to turn its popular furniture favourites into gingerbread pieces in its latest creative campaign.

👀Brandwatch (3 mins): Jurassic Park – parody Twitter account goes viral

A parody Jurassic Park Twitter account is still going viral for mocking brands’ responses to the pandemic. It pokes fun at big theme parks re-opening and reassuring its visitors that its safe, despite a surge in covid cases.

💡Brand Bites (3 mins): Xbox – the most creative gaming brand on Twitter?

From consoles to smartphones – Xbox gives its social media users an interactive gaming experience on social media with its creative, fun and engaging content.

💡Brand Bites (2 min): Adidas – the speed-scroll Twitter challenge

Adidas UK’s Twitter account recently challenged its 834.5K competitive followers to a speed-scroll test. Those who were quicker than 10 seconds were given access to its latest X Ghosted boots.

💡Brand Bites (3 min): How Denny’s Diner feeds its fans through scroll-stopping content

Denny’s Diner has transformed itself from a traditional ‘pit stop’ diner to a big hit on social media, with its absurd social media content, the ‘chill teenager’ tone of voice and ‘WTF’ photos on Instagram.

👀Brandwatch (2 min) – Tesco’s not so original Twitter competition

Tesco challenged users on Twitter to quote retweet their message without getting any engagement, all for a free meal deal.

👀Brandwatch (3 min): Nando’s – the secret ‘unDemocratic’ meal

Nando’s tricked users with an ‘unDemocratic’ mystery menu choice to make a point about voting. Customers’ reactions to the disgusting meals were captured on hidden cameras.

👀Brandwatch (2 min): Ryanair – The Trumps got trolled

Irish budget airline Ryanair went on a savage rampage of trolling President Trump and his family on Twitter, whilst the election count is/was still happening.

👀Brandwatch (4 min): Barbie – the empowering and educating force.

Barbie’s days as a pink ‘princess’ are long gone. She has evolved through the times to become an aspirational role model – available as an astronaut, a judge, a paramedic and even a president. I explore what makes Barbie the original female empowerment icon.

👀Brandwatch: “How are you doing person who runs the McDonald’s account?”

The McDonald’s social media manager sparked a lively conversation about mental health on Twitter last week.

👀Brandwatch: Nasa asks, “what would be in your #NASAMoonkit?”

Nasa has launched a social media campaign called ‘#NASAMoonkit’ where it asks people what they would pack for the ultimate adventure – a trip to the moon.

👀Brandwatch: Kool-Aid is cool on social media, oh yeah!

Kool-Aid is a perfect example of how a 93-year-old brand continues to stay relevant by moving with the times and targeting the next generation of consumers.

👀Brandwatch: Iceland sends a chicken nugget into space

Supermarket giant Iceland has sent a lucky chicken nugget into space to mark the brand’s 50th anniversary.

👀Brandwatch: Has Innocent Drinks just launched a Heinz baked bean smoothie?

Innocent Drinks recently announced the launch of a Heinz baked beans smoothie 🤮. They shared the ‘shocking news’ on their social media channels, which turned out to be a clever marketing tool to launch their actual breakfast smoothie.

👀Brandwatch: Missguided – misguided on Mental Health

Missguided was called out over its #WorldMentalHealthDay tweet over the weekend. A lot of people were not happy.

👀Brandwatch: Sainsbury’s explains Black History Month to racists on Twitter

I love you Sainsbury’s for shutting down the racists and having a clear strategy for dealing with the negative engagement.

👀Brandwatch: Moonpie – how a 100- year-old brand mastered the art of being cool

MoonPie is 103-year-old company and has mastered an unexpectedly compelling and edgy brand voice.

👀Brandwatch: Greggs on a roll

Greggs is known for its funny, down to earth and quick-witted tone of voice on social media.

👀Brandwatch: Wendy’s beef with McDonald’s over spicy nuggets.

It’s getting spicy in the fast-food world, especially when it comes to chicken nuggets. Read more about the latest Twitter beef.

The most liked tweet…EVER.

A tweet announcing that the world had lost Black Panther star Chadwick Boseman is now the most liked tweet of all time.

CGI-Created Virtual Influencers – the new social media marketing trend

Meet Miquela de Sousa, Brazilian-American 19-year-old social media influencer. But not everything is as it seems.

👀Brandwatch: KFC proving the value of reactive content

This KFC tweet was the best example of a brand being reactive and turning a frustrating situation into a reassuring and humorous one.

Trumping the experts?

As anxiety increases, more people are turning to social media for answers – but how do you make sense of what’s true or false?