IKEA Canada has found a way to turn its popular furniture favourites into gingerbread pieces in its latest creative campaign.
Tag Archives: Instagram
💡Brand Bites (3 min): How Denny’s Diner feeds its fans through scroll-stopping content
Denny’s Diner has transformed itself from a traditional ‘pit stop’ diner to a big hit on social media, with its absurd social media content, the ‘chill teenager’ tone of voice and ‘WTF’ photos on Instagram.
👀Brandwatch (3 min): Magic Spoon Cereal – the mouth-watering Instagram feed.
Magic Spoon Cereal is a ‘healthy’ cereal for adults which revives the nostalgia of Saturday-morning-cartoon cereal through its vibrant and mouth-watering Instagram feed.
👀Brandwatch (4 min): Barbie – the empowering and educating force.
Barbie’s days as a pink ‘princess’ are long gone. She has evolved through the times to become an aspirational role model – available as an astronaut, a judge, a paramedic and even a president. I explore what makes Barbie the original female empowerment icon.
👀Brandwatch: Nasa asks, “what would be in your #NASAMoonkit?”
Nasa has launched a social media campaign called ‘#NASAMoonkit’ where it asks people what they would pack for the ultimate adventure – a trip to the moon.
The ‘100million’ Instagram account, a social experiment in virality
An Instagram account has been created anonymously with a sole aim of reaching 100 million followers.
👀Brandwatch: Iceland sends a chicken nugget into space
Supermarket giant Iceland has sent a lucky chicken nugget into space to mark the brand’s 50th anniversary.
👀Brandwatch: Has Innocent Drinks just launched a Heinz baked bean smoothie?
Innocent Drinks recently announced the launch of a Heinz baked beans smoothie 🤮. They shared the ‘shocking news’ on their social media channels, which turned out to be a clever marketing tool to launch their actual breakfast smoothie.
👀Brandwatch: Ocean Spray surprises TikTok star with a new truck after his Fleetwood Mac video went viral
The purest thing on the internet right now is a TikTok video of Nathan Apodaca gliding down an Idaho highway on his skateboard, sipping on a bottle of Ocean Spray while lip-syncing to Fleetwood Mac’s 1977 hit “Dreams.”
👀Brandwatch: Pocky’s Picture- Perfect Instagram
Introducing Pocky, the popular Japanese snack. Their Japanese Instagram feed is simply delicious!
👀Brandwatch: Nike’s secret to success on Instagram
I delved into Nike’s Instagram stream to see how Nike captured and maintained its army of millions of global fans.
CGI-Created Virtual Influencers – the new social media marketing trend
Meet Miquela de Sousa, Brazilian-American 19-year-old social media influencer. But not everything is as it seems.
👀Brandwatch! How Boohoo perfected influencer marketing
Read more about why Boohoo is one of the best fashion brands to have perfected its influencer marketing strategy.