Tesco challenged users on Twitter to quote retweet their message, and those that managed to get zero engagement would be entitled to a free meal deal.
Who?
TescoĀ was founded in 1919 by Jack Cohen as a group of market stalls in Hackney, London. Tesco have over 6,800 shops around the world.
In this article – you will learn:
- How Tesco’s tweet managed to attract thousands of likes, quote retweets and retweets.
- Where the idea was taken from.
Tesco tweeted this:
- Tesco tweeted that it would give away a free meal deal to followers who ‘quote retweeted’ the original message and achieve zero engagement.
- Twitter users tried their very best to avoid engagement in any way possible – most of which failed.
- In total, Tesco’s tweet got 155K likes, retweets and quote retweets.
- One user thought he mastered it by saying, “If you like this tweet you are a racist.” But sadly still got likes.
Where the original idea came from:
- It seems to have originated from @Parpkinshawarma (4k followers) – a ‘shawarma, burgers, chicken and fries’ takeout in Ghana, Africa.
- It just goes to show that there are some social media rockstars hiding all over the worldš¤.
Why the tweet is so clever:
- It’s clear that everyone would be liking each other’s tweets, therefore tricking the algorithms in boosting the tweet, human 1 – computer 0!
@DigitalVinGill 