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👀Brandwatch (1 min): IKEA’s latest furniture collection is made out of gingerbread

IKEA Canada has found a way to turn its popular furniture favourites into gingerbread pieces in its latest creative campaign.

💡Brand Bites (3 min): How Denny’s Diner feeds its fans through scroll-stopping content

Denny’s Diner has transformed itself from a traditional ‘pit stop’ diner to a big hit on social media, with its absurd social media content, the ‘chill teenager’ tone of voice and ‘WTF’ photos on Instagram.

👀Brandwatch (2 min): Burger King urges people to ‘order from McDonalds’.

After years of trolling its arch-nemesis McDonald’s, Burger King got sentimental on social media when it urged its users to ‘order from McDonalds.’

👀Brandwatch (4 min): Barbie – the empowering and educating force.

Barbie’s days as a pink ‘princess’ are long gone. She has evolved through the times to become an aspirational role model – available as an astronaut, a judge, a paramedic and even a president. I explore what makes Barbie the original female empowerment icon.

👀Brandwatch: Nasa asks, “what would be in your #NASAMoonkit?”

Nasa has launched a social media campaign called ‘#NASAMoonkit’ where it asks people what they would pack for the ultimate adventure – a trip to the moon.

👀Brandwatch: Kool-Aid is cool on social media, oh yeah!

Kool-Aid is a perfect example of how a 93-year-old brand continues to stay relevant by moving with the times and targeting the next generation of consumers.

👀Brandwatch: Has Innocent Drinks just launched a Heinz baked bean smoothie?

Innocent Drinks recently announced the launch of a Heinz baked beans smoothie 🤮. They shared the ‘shocking news’ on their social media channels, which turned out to be a clever marketing tool to launch their actual breakfast smoothie.

👀Brandwatch: Sainsbury’s explains Black History Month to racists on Twitter

I love you Sainsbury’s for shutting down the racists and having a clear strategy for dealing with the negative engagement.

The spread of #Covid19 groups

As we’re all moving towards ‘social distancing’ mode, people are closing their doors to the outside world.