IKEA Canada has found a way to turn its popular furniture favourites into gingerbread pieces in its latest creative campaign.
Denny’s Diner has transformed itself from a traditional ‘pit stop’ diner to a big hit on social media, with its absurd social media content, the ‘chill teenager’ tone of voice and ‘WTF’ photos on Instagram.
After years of trolling its arch-nemesis McDonald’s, Burger King got sentimental on social media when it urged its users to ‘order from McDonalds.’
Barbie’s days as a pink ‘princess’ are long gone. She has evolved through the times to become an aspirational role model – available as an astronaut, a judge, a paramedic and even a president. I explore what makes Barbie the original female empowerment icon.
Nasa has launched a social media campaign called ‘#NASAMoonkit’ where it asks people what they would pack for the ultimate adventure – a trip to the moon.
Kool-Aid is a perfect example of how a 93-year-old brand continues to stay relevant by moving with the times and targeting the next generation of consumers.
Innocent Drinks recently announced the launch of a Heinz baked beans smoothie 🤮. They shared the ‘shocking news’ on their social media channels, which turned out to be a clever marketing tool to launch their actual breakfast smoothie.
I love you Sainsbury’s for shutting down the racists and having a clear strategy for dealing with the negative engagement.
As we’re all moving towards ‘social distancing’ mode, people are closing their doors to the outside world.
The reality is, it doesn’t matter how you feel. There is no other option but to follow Facebook’s rule: Don’t use fake Facebook profiles as your page admins.