đź‘€Brandwatch: Nasa asks, “what would be in your #NASAMoonkit?”

⏳ 4 minute read.

Nasa has launched a social media campaign called ‘#NASAMoonkit’ where it asks people what they would pack for the ultimate adventure – a trip to the moon.

The campaign celebrates Nasa’s ‘Artemis’ program – this involves sending the first woman and next man to the moon in 2024 in the most powerful rocket ever built.


🚀 NASA is a U.S. government agency responsible for science and technology related to air and space. The Space Age started in 1957 with the launch of the Soviet satellite Sputnik.

In this article – you will learn:

  • How NASA’s latest campaign is open to all ages and backgrounds.
  • How people and brands explored their imagination for the challenge.
  • Why you don’t have to be technically-minded to feel part of NASA.

NASA posted the below video across its social media channels:

The original social media post

The #NASAMoonKit challenge explained:

  • The #NASAMoonkit social media challenge is split between two modes:
    1) The basic mode asks people to post what they would take to the moon without following any packing guidelines. This is easier for children to take part.
    2) Expert Mode asks users to follow the same strict guidelines astronauts adhere to when packing their “personal preference kits.” This is a 5-by-8-by-2-inch (12.7-by-20.3-by-5.1-cm) volume of space. That’s smaller than a standard airplane carry-on bag!
  • The challenge is open to everyone and has attracted lots of interesting #NASAMoonkit submissions from children, CEO’s, brands and even an astronaut currently living on the International Space Station.

See some of the creative entries below:

A submission on behalf of his 6-year-old son.
A submission from a woman focussing on what you’d expect from a weekend getaway.
A submission from an aunty, on behalf of her nephew.
Some even got creative with their items with a nod to Pink Floyd.
The CEO of PhanZu (with 1.1M followers) took part focussing on karaoke/games/single malt and a facemask!
Even an astronaut who is currently living on the International Space Station took to the challenge!

Brands even got involved:

Kid’s TV channel Nickelodeon tweeted a video of slime in space

The slime (which is already in space) was part of a recent mission where 5,500 pounds of experiments and supplies were sent to the International Space Station:

Here’s a few more brands getting involved:

Why NASA’s is so good on social media:

  • The #NASAMoonkit challenge is generating lots of visually-pleasing, creative and flat-lay style images, which makes up a stream of consistently-shot user-generated images.
Click on the image to view more on Instagram

  • NASA’s tone of voice is fun, informative and most importantly, non-technical. This makes its content available for anyone – whether its a child playing with toy rockets or a professor studying astronomy.

  • Content is educational and presented in an off-the-cuff style to engage with their audience. Flicking through their feed leaves you feeling better informed and excited from dabbing astronauts to exclusive content showcasing their newest spacesuits.

    See NASA’s Instagram story here. Well worth a look!

Anyway, here’s my #NASAMoonkit challenge pic:

What would you have in yours?

2 thoughts on “đź‘€Brandwatch: Nasa asks, “what would be in your #NASAMoonkit?”

  1. I must say…yet again absolute brilliant read …each week look forward to Three Thursday Treats…. happy reading..👍


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