đź‘€Brandwatch (3 min): Nando’s – the secret ‘unDemocratic’ meal

⏳3 minute read

Nando’s tricked users with an ‘unDemocratic’ mystery menu choice to make a point about voting. Customers’ reactions to being served disgusting meals, such as brownies on rice, were captured on hidden cameras.

Who?

In 1987, Robert Brozin and his friend Fernando Duarte popped into a Johannesburg restaurant called Chickenland. The chicken was the best they’d ever tasted, they thought, and promptly bought the joint. They renamed it Nando’s, after Fernando, a Portuguese national. Nando’s now operates over 1,000 outlets in 35 countries.

In this article – you will learn:

  • How Nando’s lured customer’s to try their secret meal to make a point about voting.
  • The reactions captured by the secret cameras.
  • Why Nando’s is passionate about voting.

Nando’s USA tweeted this before the election:

  • Before Election’s Day, Nando’s tweeted the above post to tempt people to visit the Washington D.C restaurant and try their ‘newest (secret) menu.’
  • The item was called, “The unDemocratic Meal” which promised a “mystery meal” for $3 to “celebrate how great 2020 has been.”
  • Customers were not allowed to ask what was in it.
  • The ‘unDemocratic’ mystery meal ended up being a prank.
  • One customer received two chocolate brownies served on a bed of rice, another was served a chicken burger minus the chicken and others were served carrot cakes and cheesecakes drizzled with spicy mayonnaise.
  • Their reactions were filmed by hidden cameras.

Check out their reactions:

Check out the full video:

  • Sadly, it appears to have gained limited engagement.
  • Nando’s servers finally brought out red and blue napkins stating: “Don’t let someone else decide for you. Vote November 3.”

Nando’s passion for voting explained:

  • In the run up to elections, Nando’s were able to order a voter registration form for free with their meals.
  • It also handed out voter-resource flyers, sent free meals to poll workers and gave its staff paid time off and free transport to go vote.

Why Nando’s did not want anyone to waste their vote:

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