⏳3 minute read
The McDonald’s social media manager sparked a lively conversation about mental health on Twitter last week.
Who?
From humble beginnings as a small burger restaurant in 1954, McDonald’s has become one of the world’s leading food service brands with more than 36,000 restaurants in more than 100 countries.
In this article – you will learn:
- How McDonald’s ignited a conversation about mental health on Twitter.
- How other brands got involved in the conversation.
- How McDonald’s dealt with the negative comments.
McDonald’s tweeted this:
The responses from brands started pouring in:
- The tweet was published to remind followers that there is a real human being behind the big brands’ social media accounts.
- It resulted in a lot of sympathy and solidarity from other social media managers, who could relate to the demands of the role.
- McDonald’s replied back to brands with a ‘real-talk’ tone of voice, which turned into a friendly person-to-person interaction between the social media managers.
Here are just some of the lovely replies:
Family Guy created a mini animation to cheer up McDonald’s:
Even Nancy Sinatra replied:
Not everyone cared for McDonald’s:
- Some users ignored the ‘cry for help’ continued to ask, “when is the McRib coming back?”
- McDonald’s did not ignore those users and replied back to them in a cheeky but polite manner.
*Sigh*, and then came the trolls:
- McDonald’s even replied to the “your mama” insult left by ‘Bewbie’ in which he was well and truly ‘schooled’.
Nicely done, ‘social media manager who runs the McDonald’s account!’
@DigitalVinGill 