đź‘€Brandwatch: “How are you doing person who runs the McDonald’s account?”

⏳3 minute read

The McDonald’s social media manager sparked a lively conversation about mental health on Twitter last week.


From humble beginnings as a small burger restaurant in 1954, McDonald’s has become one of the world’s leading food service brands with more than 36,000 restaurants in more than 100 countries.

In this article – you will learn:

  • How McDonald’s ignited a conversation about mental health on Twitter.
  • How other brands got involved in the conversation.
  • How McDonald’s dealt with the negative comments.

McDonald’s tweeted this:

The responses from brands started pouring in:

  • The tweet was published to remind followers that there is a real human being behind the big brands’ social media accounts.
  • It resulted in a lot of sympathy and solidarity from other social media managers, who could relate to the demands of the role.
  • McDonald’s replied back to brands with a ‘real-talk’ tone of voice, which turned into a friendly person-to-person interaction between the social media managers.

Here are just some of the lovely replies:

Family Guy created a mini animation to cheer up McDonald’s:

Even Nancy Sinatra replied:

Not everyone cared for McDonald’s:

  • Some users ignored the ‘cry for help’ continued to ask, “when is the McRib coming back?”
  • McDonald’s did not ignore those users and replied back to them in a cheeky but polite manner.

*Sigh*, and then came the trolls:

  • McDonald’s even replied to the “your mama” insult left by ‘Bewbie’ in which he was well and truly ‘schooled’.

Nicely done, ‘social media manager who runs the McDonald’s account!’

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