⏳ 3 minute read.
Missguided was called out over its #WorldMentalHealthDay tweet over the weekend. A lot of people were not happy.
Who?
Missguided is a UK-based multi-channel retailer selling clothes aimed at 16–35 year old women.
In this article, you will learn:
- How Twitter users reacted to Missguided’s #WorldMentalHealthDay tweet.
- How Missguided tried to put it right.
- How other brands marked #WorldMentalHealthDay, without causing a stir.
- How it should have been written
On #WorldMentalHealthDay, Missguided tweeted this:
- The tweet got a mixed reaction– the majority, negative.
- Negative responses: People felt the hashtag was being used to increase its social media presence rather than selflessly supporting the cause. (In red below).
- Positive responses: Others were more understanding and were pleased that it opened up a conversation about mental health. (In green below).
- To put it right, Missguided apologised and said that they will double the donation. (In orange below).
- Here are some more responses:
Not the first time Missguided was misguided about mental health:
- The brand came under fire in 2016 for inappropriate and insensitive messaging in one of its shop displays.
- The shopper (Hollie) spotted the sign and quickly shared it on Twitter, expressing her distaste. (See below).
- After receiving complaints, Missguided immediately removed the sign.
You would have hoped Missguided
learnt from this previous epic fail!
Here’s how other fashion brands marked the day
(without causing a stir)
As you can see, other brands hit the right balance.
A better tweet would have been along the lines of:
@DigitalVinGill 