đź‘€Brandwatch (2 min): Burger King urges people to ‘order from McDonalds’.

⏳2 minute read

As if 2020 wasn’t weird enough, Burger King UK got sentimental on social media when it urged its users to order from its arch-enemy McDonalds.

Who?

Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the commitment to premium ingredients, signature recipes, and family-friendly dining experiences has defined the brand for more than 50 successful years.

In this article – you will learn:

  • Why Burger King urged its users to order a Big Mac.
  • The mixed reactions it received on social media.
  • The Burger King Halloween stunt featuring Ronald McDonald.

Burger King told its fans to ‘order from McDoanld’s’:

  • Just in time with the second UK lockdown, Burger King posted the above on its social media channels, Facebook and Twitter. It encourages people to think of ordering from other restaurants during lockdown to help support livelihoods.
  • McDonald’s are yet to reply – perhaps, they think it’s a trick?

In less than 24 hours of posting on Facebook, it gained 3,542 comments, 17K shares and 36K reactions.

  • On the surface, you’d assume the responses would be positive. However, dig a little deeper and there is a clear divide between happy and unhappy fans.
  • The reactions were mixed – including people saying it was a sarcastic move, calling them out for treating their staff unfairly to others ‘applauding’ through GIFs for its shout out to other restaurants, including the smaller independents.

Some of the mixed reactions:

Whilst some praised the brand, others took a swipe at the monopolies.
Some saw it as a chance to take a dig at its chips.
Others tried to deconstruct the marketing approach.
This is how Pizza Hut responded.

A few pics to sum up the marketing stunt:

When two worlds collide.

đź‘»In Burger King Halloween news:

  • As a Halloween publicity stunt, the chain introduced voice-recognition software in some restaurants in Sweden that made Ronald McDonald appear in restroom mirrors if a customer said “cancelled clown” three times.
    Click on the video below to view:

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