A bitesize deconstruction of social media content from big brands.
Newsletter edition – Thursday 13th May
🎨 South Wales Police took it back to the 90s with this ‘Graphic design intern needed’ Wordart inspired job advert.
🎨 Not all users saw the ironic side of the post. Sentiment can be summed up with “what an abysmal salary for someone with a degree…” and “I thought the salary was a joke. My mum paid that for graphic designers in the early 90’s.”
🔗 This isn’t the first time a brand has advertised for a graphic designer using Word. Check out this post from City of Los Angeles – Job Opportunities.
🍝 Pampers, a brand of baby products, posted this thumb-stopping content to promote its latest range of wipes. It’s a clever post because you hardly notice the wipes. Instead, you can’t help but do a double-take on the flying bowl.
🍝 Pampers champions dads by incorporating them into its influencer marketing strategy. Here, they’ve used @daddownload (37.5K followers) to ‘reconstruct’ a scene all too familiar with its target audience, resulting in users tagging their friends = increased reach.
🎬 LIDL supermarket got in on the Leonardo DiCaprio memes this week. The New York Times shared a picture starring Leo and wrote, “Leonardo DiCaprio unrecognizable in first photos of new Scorsese film.”
🎬 Leo doesn’t look unrecognisable at all in the original photo. The baffling headline sparked lots of memes from Twitter users and brands with comments like, “unless Leo’s the bowl on the table, then he pretty much looks the same”. Here, Lidl actually made him unrecognisable by replacing his head with a tart.
👏 Whether intentional or not, either way, the film is now on everyone’s minds – bravo Washington Post.
🍟 McDonalds got users to stop scrolling on Instagram and engage with this post. The pic prompts users to zoom in to reveal the person who ‘always steals my fries‘ – only to reveal a reflection of the user.
🍟 Users loved it, with comments like “It was my worst enemy, myself.” It’s a clever way to get people to stop and engage. Although the ‘zoom in to reveal the hidden message’ meme has been around for a while, it’s still as popular as ever with brands tapping into it so that users can stop and stay on its account.