🥄Digital Brand Bites: Newsletter Edition – 18th March

A bitesize deconstruction of social media content from big brands. 

📅Newsletter edition – Thursday 18th March.

🛒 Tesco, British multinational groceries and general merchandise retailer, posted this reassuring message following the death of Sarah Everard in Kent.

🛒 ASDA and Marks and Spencer joined Tesco in sharing a similar message on their social media channels – with the aim of showing solidarity towards women’s safety across the UK.  

🛒 Although users expressed their dismay of supermarkets having to post a message of this nature, most welcomed it. Sentiment can be summed up by one user’s comment, “This is such an important statement to have released. I’m a DV survivor and would have loved to have had this back then. This will definitely help so many people in so many situations. ❤️”

💬 Reddit is a social news aggregation and discussion website. It trolled Twitter for *still* not having an edit button, something Twitter users have been asking for, ever since the platform launched in 2006. 

💬 Twitter replied back in a passive yet cheeky way – with an intentional typo.

💪Nike Inc. is an American multinational corporation that sells footwear, apparel, equipment and accessories. It’s campaign, #TheToughestAthletes, celebrates the strength of women athletes during pregnancy and early motherhood.

💪The campaign fits perfectly with what the brand is all about. Instead of showcasing its products, Nike sells a lifestyle that its consumers would be able to relate to. 

😡 It didn’t go down as well as Nike hoped. Sentiment can be summed up by this user’s comment: “Remember when nike used to penalise its female athletes when they got pregnant by reducing their contracts by 50% or more because they didn’t compete.”

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