Miniature cooking tutorials, unboxing items and showcasing TINY everyday items like playing cards and a teeny-tiny iPhone is taking TikTok by storm. To date, the hashtag ‘Miniature Food’ has 275.8 million views on the video-sharing app. The videos are addictive to watch because they’re fascinating and oddly satisfying.
There aren’t any studies on #oddlysatisfying videos, but a few psychology studies hint at what people might be getting out of the experience. “From a theoretical standpoint, it does make sense that it could be calming,” said Jessica Gall Myrick, a media psychologist at The Pennsylvania State University. “And it could be interesting and aesthetically pleasing, too.”
I spy with my little eye:
Here’s a selection from the week that caught my eye.
@DigitalVinGill 