Pampers has committed to installing 5,000 changing stations in men’s bathrooms across America by 2021 and it all started with this Instagram photo posted by a regular dad back in 2018.
Category Archives: Blog
Banksy finally exposed?
As if 2020 isn’t weird enough. A wild theory suggesting that the 90’s kid’s TV legendary Art Attack presenter Neil Buchanan is the reclusive street artist known as Banksy has gained some serious traction.
21 examples of brands supporting #BlackLivesMatter
Gone are the days when brands, organisations and professionals remain silent about racism.
Weird Tik Tok prisoner trends
The Tok Tok trend #writeaprisoner is encouraging users to write to convicted prisoners and become pen pals.
👀Brandwatch: Wendy’s beef with McDonald’s over spicy nuggets.
It’s getting spicy in the fast-food world, especially when it comes to chicken nuggets. Read more about the latest Twitter beef.
5 lessons from Gymshark: the $1.3bn social media success story
Athletic clothing brand Gymshark, founded by (then 19) Ben Francis materialised out of his parents’ garage and is now a $1.3 Billion brand.
The most liked tweet…EVER.
A tweet announcing that the world had lost Black Panther star Chadwick Boseman is now the most liked tweet of all time.
Miniature cooking on Tik Tok
Miniature cooking tutorials, unboxing items and showcasing TINY everyday items like playing cards and a teeny-tiny iPhone is taking TikTok by storm. Be prepared to have your mind blown, watch them here.
👀Brandwatch: KFC drops its Finger Lickin’ Good slogan over coronavirus concerns
Find out why KFC has halted its famous Finger Lickin’ Good slogan.
CGI-Created Virtual Influencers – the new social media marketing trend
Meet Miquela de Sousa, Brazilian-American 19-year-old social media influencer. But not everything is as it seems.
👀Brandwatch: KFC proving the value of reactive content
This KFC tweet was the best example of a brand being reactive and turning a frustrating situation into a reassuring and humorous one.
The secret behind ASOS’ sassy tone of voice
ASOS is successful online because it speaks directly to its fashion-loving 20-something young adult audiences.
Tik Tok domestic abuse ‘trend’
If you’re addicted to Tik Tok (like I am) then you’ve probably seen the powerful and raw ‘viral’ domestic abuse videos.
👀Brandwatch! How Boohoo perfected influencer marketing
Read more about why Boohoo is one of the best fashion brands to have perfected its influencer marketing strategy.
👀Brandwatch: Where you wish you worked
This staff Instagram photo from Innocent would make anyone wish they were part of the team.
👀Brandwatch: Getting ǝʌıʇɐǝɹɔ with fonts
˙ǝuᴉlǝɯᴉʇ ʎɯ uo ʇno pooʇs ʎlǝʇᴉuᴉɟǝp puɐɹq sᴉɥ┴
👀Brandwatch: Apple’s boring content strategy
Apple’s latest cover photo on Facebook (their whole social media presence actually) has put me off the brand. Why?
👀Brandwatch: Nandos doing what they do best on Twitter
Nandos advertised their chips in the most delicious way possible on Twitter. Volume up for this one!
👀Brandwatch: What stopped people scrolling?
Oreo stopped me scrolling on Twitter and here’s why.
👀Brandwatch: What embarrassed me on Twitter?
KFC really had me fooled (for a few seconds!) with one of their tweets.
👀Brandwatch: How Dove tackled racism
How Dove tackled racists on social media and why other brands should take note.
How to publish a job on Facebook
Avoid receiving job applicant data by posting a job vacancy post as a standard post.
Why House Rules rule
If you don’t have a set of House Rules on your social media account, then some of your users will think that they can behave any way they like.
How to schedule a Facebook post on your page
Schedule your Facebook posts so that you’re not manually posting them during the evening and weekends.
How to set up a Facebook automated message
Set an automated Facebook message to manage expectations out of hours.
How to edit Facebook page roles
You must be an admin to add, edit and change Facebook page roles.
How to hide Facebook comments
A quick step-by-step guide in hiding a comment which may have broken your House Rules.
How to edit your notification settings for your page
Sick of missing notifications from your page or getting too many?
How to create a Twitter account and get started
If you want to know about what’s going on in the world right now, go to Twitter. I’ll talk you through how you can do this.
How to create a Facebook Business page and get started
Get started with a Facebook Business Page with these step-by-step instructions and tips.