šŸ‘€Brandwatch (4 min): Barbie – the empowering and educating force.

Barbie’s days as a pink ‘princess’ are long gone. She has evolved through the times to become an aspirational role model – available as an astronaut, a judge, a paramedic and even a president. I explore what makes Barbie the original female empowerment icon.

šŸ‘€Brandwatch: Has Innocent Drinks just launched a Heinz baked bean smoothie?

Innocent Drinks recently announced the launch of a Heinz baked beans smoothie šŸ¤®. They shared the ‘shocking news’ on their social media channels, which turned out to be a clever marketing tool to launch their actual breakfast smoothie.

šŸ‘€Brandwatch: Ocean Spray surprises TikTok star with a new truck after his Fleetwood Mac video went viral

The purest thing on the internet right now is a TikTok video of Nathan Apodaca gliding down an Idaho highway on his skateboard, sipping on a bottle of Ocean Spray while lip-syncing to Fleetwood Macā€™s 1977 hit ā€œDreams.ā€