Adidas UK’s Twitter account recently challenged its 834.5K competitive followers to a speed-scroll test. Those who were quicker than 10 seconds were given access to its latest X Ghosted boots.
Category Archives: Blog
💡Brand Bites (3 min): How Denny’s Diner feeds its fans through scroll-stopping content
Denny’s Diner has transformed itself from a traditional ‘pit stop’ diner to a big hit on social media, with its absurd social media content, the ‘chill teenager’ tone of voice and ‘WTF’ photos on Instagram.
👀Brandwatch (2 min) – Tesco’s not so original Twitter competition
Tesco challenged users on Twitter to quote retweet their message without getting any engagement, all for a free meal deal.
👀Brandwatch (3 min): Nando’s – the secret ‘unDemocratic’ meal
Nando’s tricked users with an ‘unDemocratic’ mystery menu choice to make a point about voting. Customers’ reactions to the disgusting meals were captured on hidden cameras.
👀Brandwatch (2 min): Ryanair – The Trumps got trolled
Irish budget airline Ryanair went on a savage rampage of trolling President Trump and his family on Twitter, whilst the election count is/was still happening.
👀Brandwatch (2 min): Burger King urges people to ‘order from McDonalds’.
After years of trolling its arch-nemesis McDonald’s, Burger King got sentimental on social media when it urged its users to ‘order from McDonalds.’
👀Brandwatch (3 min): Magic Spoon Cereal – the mouth-watering Instagram feed.
Magic Spoon Cereal is a ‘healthy’ cereal for adults which revives the nostalgia of Saturday-morning-cartoon cereal through its vibrant and mouth-watering Instagram feed.
👀Brandwatch (4 min): Barbie – the empowering and educating force.
Barbie’s days as a pink ‘princess’ are long gone. She has evolved through the times to become an aspirational role model – available as an astronaut, a judge, a paramedic and even a president. I explore what makes Barbie the original female empowerment icon.
👀Brandwatch: “How are you doing person who runs the McDonald’s account?”
The McDonald’s social media manager sparked a lively conversation about mental health on Twitter last week.
👀Brandwatch: Nasa asks, “what would be in your #NASAMoonkit?”
Nasa has launched a social media campaign called ‘#NASAMoonkit’ where it asks people what they would pack for the ultimate adventure – a trip to the moon.
The ‘100million’ Instagram account, a social experiment in virality
An Instagram account has been created anonymously with a sole aim of reaching 100 million followers.
👀Brandwatch: Kool-Aid is cool on social media, oh yeah!
Kool-Aid is a perfect example of how a 93-year-old brand continues to stay relevant by moving with the times and targeting the next generation of consumers.
‘Baby’ witches are causing a stir on TikTok
TikTok is home to a growing community of ‘baby’ witches, but not everyone is so welcoming.
👀Brandwatch: Iceland sends a chicken nugget into space
Supermarket giant Iceland has sent a lucky chicken nugget into space to mark the brand’s 50th anniversary.
👀Brandwatch: Has Innocent Drinks just launched a Heinz baked bean smoothie?
Innocent Drinks recently announced the launch of a Heinz baked beans smoothie 🤮. They shared the ‘shocking news’ on their social media channels, which turned out to be a clever marketing tool to launch their actual breakfast smoothie.
👀Brandwatch: Missguided – misguided on Mental Health
Missguided was called out over its #WorldMentalHealthDay tweet over the weekend. A lot of people were not happy.
👀Brandwatch: Ocean Spray surprises TikTok star with a new truck after his Fleetwood Mac video went viral
The purest thing on the internet right now is a TikTok video of Nathan Apodaca gliding down an Idaho highway on his skateboard, sipping on a bottle of Ocean Spray while lip-syncing to Fleetwood Mac’s 1977 hit “Dreams.”
👀Brandwatch: LEGO – The original gender-neutral brand
Remember being surrounded by Lego bricks and letting your imagination run wild?
👀Brandwatch: Sainsbury’s explains Black History Month to racists on Twitter
I love you Sainsbury’s for shutting down the racists and having a clear strategy for dealing with the negative engagement.
👀Brandwatch: The Washington Post does Tik Toks?! 😯
I was shocked to see how good The Washington Post is on Tik Tok.
👀Brandwatch: Black Country Museum’s ‘Bostin’ Tik Tok Channel
The Black Country Museum has mastered Tik Tok and gives users a unique educational digital experience.
👀Brandwatch: Tesla’s invisible advertising budget
Elon Musk proves that Tesla does not need an advertising budget. Despite all the controversy he’s not done a bad job.
👀Brandwatch: Pocky’s Picture- Perfect Instagram
Introducing Pocky, the popular Japanese snack. Their Japanese Instagram feed is simply delicious!
👀Brandwatch – Various Local Authorities
With lockdown being a hot topic, I decided to take a look at how a few local authorities have been getting their messages out.
#ThrowbackThursday to National Social Media Managers Day. I’ve picked out some golden nuggets from each video chat with a social media expert.
👀Brandwatch: Subway deletes ALL of its tweets
Subway have been a little strange on Twitter this week. The brand has deleted ALL of its tweets in a bid to ‘stay fresh’ just like their subs.
👀Brandwatch: Moonpie – how a 100- year-old brand mastered the art of being cool
MoonPie is 103-year-old company and has mastered an unexpectedly compelling and edgy brand voice.
👀Brandwatch: Why Apple never tweets
Apple DOES NOT tweet. Find out the reason behind its social media strategy here.
👀Brandwatch: Greggs on a roll
Greggs is known for its funny, down to earth and quick-witted tone of voice on social media.
👀Brandwatch: Nike’s secret to success on Instagram
I delved into Nike’s Instagram stream to see how Nike captured and maintained its army of millions of global fans.