Adidas UK’s Twitter account recently challenged its 834.5K competitive followers to a speed-scroll test. Those who were quicker than 10 seconds were given access to its latest X Ghosted boots.
Denny’s Diner has transformed itself from a traditional ‘pit stop’ diner to a big hit on social media, with its absurd social media content, the ‘chill teenager’ tone of voice and ‘WTF’ photos on Instagram.
Tesco challenged users on Twitter to quote retweet their message without getting any engagement, all for a free meal deal.
Nando’s tricked users with an ‘unDemocratic’ mystery menu choice to make a point about voting. Customers’ reactions to the disgusting meals were captured on hidden cameras.
Irish budget airline Ryanair went on a savage rampage of trolling President Trump and his family on Twitter, whilst the election count is/was still happening.
After years of trolling its arch-nemesis McDonald’s, Burger King got sentimental on social media when it urged its users to ‘order from McDonalds.’
Magic Spoon Cereal is a ‘healthy’ cereal for adults which revives the nostalgia of Saturday-morning-cartoon cereal through its vibrant and mouth-watering Instagram feed.
Barbie’s days as a pink ‘princess’ are long gone. She has evolved through the times to become an aspirational role model – available as an astronaut, a judge, a paramedic and even a president. I explore what makes Barbie the original female empowerment icon.
The McDonald’s social media manager sparked a lively conversation about mental health on Twitter last week.
Nasa has launched a social media campaign called ‘#NASAMoonkit’ where it asks people what they would pack for the ultimate adventure – a trip to the moon.
An Instagram account has been created anonymously with a sole aim of reaching 100 million followers.
Kool-Aid is a perfect example of how a 93-year-old brand continues to stay relevant by moving with the times and targeting the next generation of consumers.
TikTok is home to a growing community of ‘baby’ witches, but not everyone is so welcoming.
Supermarket giant Iceland has sent a lucky chicken nugget into space to mark the brand’s 50th anniversary.
Innocent Drinks recently announced the launch of a Heinz baked beans smoothie 🤮. They shared the ‘shocking news’ on their social media channels, which turned out to be a clever marketing tool to launch their actual breakfast smoothie.
Missguided was called out over its #WorldMentalHealthDay tweet over the weekend. A lot of people were not happy.
The purest thing on the internet right now is a TikTok video of Nathan Apodaca gliding down an Idaho highway on his skateboard, sipping on a bottle of Ocean Spray while lip-syncing to Fleetwood Mac’s 1977 hit “Dreams.”
Remember being surrounded by Lego bricks and letting your imagination run wild?
I love you Sainsbury’s for shutting down the racists and having a clear strategy for dealing with the negative engagement.
I was shocked to see how good The Washington Post is on Tik Tok.
The Black Country Museum has mastered Tik Tok and gives users a unique educational digital experience.
Elon Musk proves that Tesla does not need an advertising budget. Despite all the controversy he’s not done a bad job.
Introducing Pocky, the popular Japanese snack. Their Japanese Instagram feed is simply delicious!
With lockdown being a hot topic, I decided to take a look at how a few local authorities have been getting their messages out.
#ThrowbackThursday to National Social Media Managers Day. I’ve picked out some golden nuggets from each video chat with a social media expert.
Subway have been a little strange on Twitter this week. The brand has deleted ALL of its tweets in a bid to ‘stay fresh’ just like their subs.
MoonPie is 103-year-old company and has mastered an unexpectedly compelling and edgy brand voice.
Apple DOES NOT tweet. Find out the reason behind its social media strategy here.
Greggs is known for its funny, down to earth and quick-witted tone of voice on social media.
I delved into Nike’s Instagram stream to see how Nike captured and maintained its army of millions of global fans.