Digital Brand Bites: Newsletter Edition – 27th May

A bitesize deconstruction of social media content from big brands. 

Newsletter edition – Thursday 27th May.

💎Cartier is a French luxury goods conglomerate that sells jewellery and watches. This post stands out because the person modelling the Cartier jewels is NOT a real person, but a virtual influencer who goes by the name of Shudu.

💎Shudu is an example of the rise of virtual influencer marketing, where brands are utilising ‘perfect’ avatars to show off their high-end products. Not everyone is so impressed. Sentiment can be summed up by, “Literally just find a real model 😐.”

💎 She has 218K followers on Instagram and has collaborated with the likes of Ellesse, Vogue, Lexus and Chanel.

🌏Greenpeace is a non-governmental environmental organisation. Its latest campaign is a powerful video recreating what would happen if the plastic waste exported by the UK in one day was dumped on 10 Downing Street.

🌍It shows a very realistic looking and sounding plastic Boris Johnson talking about how we should protect our planet, whilst being drowned in plastic items at the same time.

🌏It’s so effective because it uses political satire to troll the British government for a good cause – the UK’s terrible track record of dumping plastic waste overseas. Well done Greenpeace for such a creative campaign!

🔗Watch here.

😷 Guy’s and St Thomas’ NHS Foundation Trust recently launched its #StaffBehindTheMask campaign, which features various key workers talking about how they help patients.

😷 It’s such a simple yet effective campaign because it helps to build trust, personality and compassion between users and NHS key workers.  

😷It reminds users that there is a ‘real person’ behind the fabric veil. 

🏳‍🌈Lego is a Danish toy production company best known for interlocking plastic brick Lego-brand toys. Its latest ‘Everyone is awesome’ campaign celebrates the LGBTQIA+ community to signify the importance of representation. 

🏳‍🌈Complete with 346 pieces, the rainbow-themed set features 11 monochrome figures, each with their own unique hairstyle and individual colour.

🏳‍🌈Lego is known for its gender-neutral social media content, aimed at both adults and children. This campaign further cements its brand ethos – that there should be no stereotypes or barriers when it comes to the world of play.

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