A bitesize deconstructionĀ of social media content from big brands.Ā
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Newsletter edition ā Thursday 21st January
š§¼DoveĀ has been around since 1957. The brand is known for championing real women, in all shapes, sizes and colours, through its empowering campaigns.
š§¼ ‘Januhairy’ – a movement started by two students with almost 40k followers celebrates body hair. Dove jumps in using Cora and her ‘sexy’ armpits. Real women – 1 Society – 0 š
Bernie Sanders won the Internet this week and brands had a whale of a time.
I’ve picked out some of the most creativeĀ
‘#BernieSandersMittens’Ā memes below š
š Lothian BusesĀ (Public Sector) is owned by the City of Edinburgh and Lothian councils. A fantastic use of a trending meme to illustrate COVID-19 guidance.Ā
āSharon Stone –Ā American actress, producer and former fashion model. No words needed. If you know, you know.
š§ St Helens Borough CouncilĀ (Local Government).This was great to see – addressing a serious issue with a topical meme.Ā You can’t help but remember the message.Ā
š Here’sĀ Sarah Jessica ParkerĀ using Bernie to reignite the feud with Samantha from Sex and the City.Ā
š§¤Since the ‘#BernieSandersMittens’ meme blew up around the world on social media, theĀ Bernie Campaign StoreĀ capitalised on the trend by sellingĀ ‘Chairman Sanders Crewneck’ jumpers, with 100% of proceeds going toward Meals on Wheels Vermont. Bravo brands around the world, you entertained us and helped a good causeš!Ā
@DigitalVinGill 