📅A bitesize deconstruction of social media content from big brands.
Newsletter edition – Thursday 14th January
🤑After a wild 2020 where Elon Musk sold all of his physical possessions, smoked weed on the Joe Rogan podcast, came within one month of bankruptcy with Tesla and had a newborn named X Æ A-12, he starts 2021 as being named the richest man in the world.
🤑Musk is the marketing department at Tesla along with his cult-like following and die-hard fans.
🤑In the tweet above, he just brushes off being named the richest man in the world. Classic Musk.
☕Starbucks, retailer of speciality coffee has 32,000+ stores in 80 countries. They define their tone of voice in two silos, functional (helpful) and expressive.
☕Here, Starbucks newsjacked the Capitol Hill riots, to let its users know where it stands on the matter.
☕This political statement didn’t go down well with users. Gone are the days when brands only promote their products and services.
👶Mamas & Papas – a retail chain supplying maternity clothes, toys etc with over half a million Instagram followers.
👶The brand frequently features very ‘real’ stories from its users. Check out the deeply sensitive story above.
👶Across the majority of their posts, they use the hashtag ‘#neverunderestimatethepowerofcommunity’ which defines their tone of voice.
🏆Ronaldo has become the first person to reach 250 million followers on Instagram. This makes him the most-followed person on Facebook and Instagram.
🏆As you would expect, the account features a mixture of football and family pictures, oh and obviously the subtle product placement and adverts. The 35-year-old reportedly earned an eye-watering $47.8 million from paid posts on Instagram in 2020.
🛍️New Look is a leading fast-fashion brand, with 363K followers. They say their marketing objective is to make customers look and feel great.
🛍️As you can see, the brand provides its target audience (young females) with shareable, amusing and quirky content.
🛍️A monkey with knee-high boots sipping on a frappacino, with its shades on – love it but shocked at the low engagement.
🍔Wendy’s is an American international fast food restaurant chain. The tone of voice = edgy and cheeky, they are renowned for trolling other brands.
🍔Wendy’s India kills two birds with one stone. It bans Trump and trolls Maccies. Genius!