A bitesize deconstruction of social media content from big brands.
📅 Newsletter edition – Thursday 24th December
🍕 DiGiorno pizza is known for its imaginative and creative content. Their unique tone of voice centres around random topics which they always manage to relate back to pizza.
🍕In this example, they’ve used the pointing-down finger emoji to prompt users to engage with the ‘age-old’ pineapple on pizza question, sparking a strong reaction = even more engagement.
💾 Microsoft is known for its relatable and witty tone of voice.
💾 In this case, they are catering for the Gen X/Y crowd with the classic reminder of Clippy, that annoying little know-it-all paperclip from the 90s.
👚IKEA Singapore has launched its first clothing line EFTERTRÄDA, which bizarrely features the barcode of its best-selling BILLY Bookcase.
🧢 The campaign uses senior models over the age of 70 to convey the message: “Style for all,” in a guerilla-styled photoshoot.
👴 The campaign has achieved viral status on Instagram, attracting thousands of likes (4,777+) and comments like: “Omggg! Best models ever!!!! 🔥💕❤️ LOOVVEE.”
😲Pepsi told its Twitter users that it would create ‘Pepsi “Cocoa” Cola ☕ if it achieved 2021 RTs. The cheeky stunt clearly attempts to ride on the back of the famous Coca-Cola Christmas ads.
🥤 Thirsty social media users were quick to participate and smashed past the 2021 RTs.
🤢 A cheeky campaign for a brand with a cheeky tone of voice. Stay tuned for details coming in 2021!
😂 Twitter took Twitter by storm by asking users to describe 2020 in one word.
💬 Lots of big brands jumped on the back of this, with some really comical responses. But YouTube outshone the crowd with this corker, “Unsubscribe.”
💙 This tweet achieved legendary viral status and goes to show how a simple and emotive tweet can spark a chain reaction across the digital landscape.