ā³ 3 minute read.
Supermarket giant Iceland has sent one chicken nugget into space to mark the brand’s 50th anniversary.
Who?
Iceland Foods is a unique British food retailer with over 900 stores throughout the UK, a further 40 owned or franchised stores across Europe, and a global export business.
In this article – you will learn:
- How Iceland marked it’s 50th anniversary by sending a nugget into space.
- How it went down on social media.
- How Iceland are not the only brand exploring space marketing.
Iceland tweeted the below:
- The lucky chicken nugget embarked on an out-of-this-world journey into space, in partnership with Sent Into Space.
- It took around two hours to reach 110,000 feet into space.
- That’s the equivalent to the height of 880,000 Iceland chicken nuggets.
- The nugget then parachuted safely back to Earth, attached to a weather balloon, at a speed of 200 mph.
Here’s how it went down on social media:
- The reaction on social media varied from delight to disgust – see below.
- Interestingly, Iceland’s social media strategy was to encourage the positive comments by engaging and largely ignore the negative comments (not always a good idea).
- Whereas other brands are becoming more savvy to negative comments by responding in a comical, sassy and blunt tone of voice.
- The stunt was a prelude to its latest campaign.
Now Iceland really can say its products are ‘out of this world!’
Space – the next frontier of marketing?
- In other ‘launching items into space news,‘ beauty brand Estee Lauder is paying NASA $128,000 for a product photoshoot onboard the International Space Station.
- This is how the marketing team hopes the photo will look:
- The picture will be posted on their Instagram.
- The products will return to Earth in Spring 2021 and Estee Lauder will auction one of the bottles for charity.
- Below shows the Instagram post announcing the ‘NEW LAUNCH ALERT.’
- The brand has compared their dedication of exploring better skin care to that of exploring space.
@DigitalVinGill 