⏳ 5 minute read.
With lockdown being a hot topic, I decided to take a look at a few local authorities and their newfound approach.
I found the shift in tone of voice refreshing.
Lockdown 1 (March) = repetitive and boring.
Lockdown 2 (September) = humorous, hard-hitting, impactful, gritty and blunt.
Here are some example that caught my eye:
And here’s Doncaster Council – always on top of their GIF game:
Here’s Birmingham City Council addressing the Trump supporters, naysayers and fake-news spreaders:
And finally, here’s an example of how St Helens Borough Council took a personal and hard-hitting approach.