👀Brandwatch – Various Local Authorities

⏳ 5 minute read.

With lockdown being a hot topic, I decided to take a look at a few local authorities and their newfound approach.

I found the shift in tone of voice refreshing.

Lockdown 1 (March) = repetitive and boring.
Lockdown 2 (September) = humorous, hard-hitting, impactful, gritty and blunt.

Here are some example that caught my eye:

Nice.

I am loving seeing local authorities use down to earth and blunt language – something that'll resonate with their residents and get the message across too. @lbbdcouncil – keeping it 💯. https://t.co/brwRuWrXsM

— Vin Gill (@digitalvingill) September 22, 2020

And here’s Doncaster Council – always on top of their GIF game:

PLEASE, use your brains and remember that you are part of a SOCIETY that relies on you not to be a selfish idiot.

Many thanks. pic.twitter.com/Pa7LEiljbY

— Doncaster Council (@MyDoncaster) September 22, 2020

Here’s Birmingham City Council addressing the Trump supporters, naysayers and fake-news spreaders:

This is a fantastic localised take on an important message 👏🏽

Welcoming yet takes a no b*llshit approach.

Recently – I've loved seeing lots of local authorities tailor their messages to *their* target audiences. https://t.co/vkcF0pdK6v

— Vin Gill (@digitalvingill) September 22, 2020

And finally, here’s an example of how St Helens Borough Council took a personal and hard-hitting approach.

As we prepare to move to stronger measures to help tackle #coronavirus – here is a family’s story of how we all need to take this seriously. Don’t let their heartbreak become your heartbreak.#StHelensTogether ♥️ pic.twitter.com/PyFcDDtWi3

— St Helens Borough Council (@sthelenscouncil) September 21, 2020