👀Brandwatch – Various Local Authorities

⏳ 5 minute read.

With lockdown being a hot topic, I decided to take a look at a few local authorities and their newfound approach.

I found the shift in tone of voice refreshing.

Lockdown 1 (March) = repetitive and boring.
Lockdown 2 (September) = humorous, hard-hitting, impactful, gritty and blunt.

Here are some example that caught my eye:

And here’s Doncaster Council – always on top of their GIF game:

Here’s Birmingham City Council addressing the Trump supporters, naysayers and fake-news spreaders:

And finally, here’s an example of how St Helens Borough Council took a personal and hard-hitting approach.

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